Essential ABA Childcare is a UK-based startup specialising in special needs childcare recruitment services. The company supports parents and guardians of children with special educational needs and disabilities (SEND) in finding qualified and vetted enablers and carers across the UK.
We were commissioned to develop the company’s brand identity, design and build a web application, and implement an SEO strategy.
The website needed to enable parents and guardians to register and request special needs childcare services within the UK.
Additionally, the company required advanced functionality to match childcare requests with a vetted pool of professionals. This would allow them to quickly identify which carers were both suitable and available to provide support.
We began by creating a vibrant brand identity and logo that reflected the company’s values and mission.
Our development team built a bespoke website, complete with a custom backend admin panel. The site was designed to be colourful and engaging, aligning with the brand and offering informative content about the company and SEND-related services. Parents and guardians can easily register and log in to request either ad hoc or ongoing childcare.
The platform also allows childcare professionals to apply and join the carer pool. Applications are processed and vetted through the custom admin system. We developed a tailored “match engine” that automatically pairs incoming childcare requests with suitable carers from the database in real time.
Finally, we implemented a successful SEO strategy that delivered strong organic growth, significantly increasing brand visibility and providing a clear return on investment.
